Amazon Prime Video is getting its own stage.
The online retailer’s streaming video service is now available for the first time on its own. The company is letting fans in the US binge on Amazon original shows like “Mozart in the Jungle” and “The New Yorker Presents” for $8.99 a month.
And there are even more Prime-a-month changes. Late Sunday, the company also unveiled a new option for its popular Prime membership at $10.99 a month, a long-sought alternative to its $99 annual plan.
Since Prime Video first launched in 2011, the only way to get the streaming service has been to fork over the yearly $99 fee for the full Prime membership. But, now that Prime Video has grown with a healthy catalogue of movies, TV shows and original programs, Amazon apparently felt it was time Prime Video could stand up on its own.